Context: SOMA was looking to scale its current recruitment, retention, and sustainability processes to be more effective and optimal while considering all the legal, medical, and human-related nuances these processes need to encompass. Before this solution, SOMA was managing this user flow in a disconnected way; some parts were handled manually, while others were managed via email or phone.
Solution: Build an ecosystem that will give SOMA the means to recruit, retain, and sustain 60,000 athletes and their communities.
We moved from identifying opportunities and creating feature lists to turning them into user flows.
We decided to test some new components to enhance the average user experience.
We designed a digital experience that brings together constituents and tells the story of SOMA.
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