I'm Juan Felipe! I am currently working as one of the Design Directors at Stellar Elements. I have over 17 years of design experience and am based in Bogotá, Colombia, where I enjoy the beautiful mountain landscape and great coffee. I'm a huge nerd when it comes to design—especially when it comes to creating systems and processes that help teams work efficiently and effectively. I also enjoy mentoring and supporting other designers in their careers.

I have a well-rounded skill set that includes visual design, 3D, and Webflow development, but my primary focus is on building multi-brand design systems and product design.

Over the years, I've worked as an Art/Creative Director and Head of User Experience for companies across different countries. I love creating and implementing relevant, innovative, and powerful ideas—leveraging both digital and traditional media to strengthen my clients’ overall business strategies.

My capabilities as a UX and UI designer encompass several methodologies, such as card sorting sessions, survey design, design sprints, AI prototyping, mockup design, and more.